Description
The Stakeholder Analysis Tool is essential for evaluating the strengths and weaknesses of projects in relation to the numerous stakeholders who intervene at various stages. These stakeholders may be external to the project team or the company, including customers or their representatives.
Understanding both supportive and opposing forces in project development is crucial, as it helps structure the approach, strengthen project organization, and assess the project’s viability early on.
The proposed Excel tool is based on a two-dimensional graph that captures two key dimensions: interest and power or influence. These axes help identify the relative power of each stakeholder and serve as a key tool for development teams to determine strategy, facilitate discussions, and take action.
Key Features of the Stakeholder Analysis Tool
This tool is a two-dimensional matrix where each individual or group of individuals is mapped onto a graph to assess their level of interest and power. It is useful for identifying which groups require attention early in the project.
Consider populating the tool in a way that ensures completeness, avoiding the omission of key stakeholders and enabling appropriate actions to be taken early on. One key benefit is that it encourages teams to reflect on project success factors, where communication is often critical.
The bubble size must be set to a non-null value, for example, 1 as in the example. Note that bubble size can be used, if found desirable, to represent a third dimension.
Steps to Use the Tool
- Compile a comprehensive list of stakeholders (individuals or groups) with the project team. Ensure the list is exhaustive, covering both internal and external stakeholders. Enter these into the data table (bottom right).
- Evaluate each stakeholder along the two axes (interest and power). Compare stakeholders relative to one another and map them by entering their values in the data table.
- Assess each stakeholder’s attitude, influence, and power, then determine the necessary actions.
This tool is designed to facilitate discussions and reveal potential challenges, enabling teams to take proactive measures for project success.
Advanced Features
Select the green button “Show Toolbar” to display the advanced features on the left in the “Toolbar” (click again to hide the toolbar):
Data Selection
- Select the number of lines for the table between 2 and 100.
- Erase all input data: This button erases all data in the table.
- Erase all input data that is not visible: Click this button to erase data from the table that is not visible. This can take a few tens of seconds.
- Names for axes and table legends can be updated.
Legends Capabilities
- Show Names on the graph bubbles.
- Hide names on the graph.
- Set bubble text size: Click this button once the bubble text size value is updated.
- Set relative bubble size (Excel default = 100%): Click this button once the relative bubble size is updated.
- Show horizontal axis value on the graph bubbles.
- Show vertical axis value on the graph bubbles.
Changing Color Schemes
- Setting color for bubbles as a function of category: For different colors, just modify the color assigned to the category. The value inside the cell represents the color code and is generated automatically.
- Setting color for each graph bubble: For each graph bubble, a different color can be selected. You can set a color for each line. The value inside the cell represents the color code and is generated automatically.
- Copying current bubble color code: Use this function if the color was changed directly in the graph. It will save the color in the table below. Use this if you want to keep the colors selected directly on the graph, by copying these colors in the column below “Set unit color for each graph bubble.”
Note: You have full access to the macros of this file, so you can adapt or create new macros. Please share the needs you’d like to see addressed in a future version.
Links and References
Stakeholder tools are more effective when guided by clear objectives. See the Decision Mix to reinforce purpose and alignment.
Usage & Licensing
Please review the Sales Conditions published on this website to fully understand your rights and the restrictions regarding the use of this product. Our products are intended for professional use only and are not designed for consumer purposes.
The products provided under this agreement are exclusively for the individual buyer or members of the same business unit. Sharing, distributing, or making them available to individuals or teams outside the designated user or relevant business unit is strictly prohibited. For software licensing purposes, a business unit is limited to a maximum of 100 employees, including full-time, part-time, and temporary staff. Additional licenses must be purchased in multiples of 100 if this limit is exceeded.
The provided download link is valid for two months and allows up to 10 downloads. Be sure to save a copy before the link expires or the download limit is reached. Users have full access to the application product, including any embedded macros, and may make necessary adjustments to suit their needs. However, all branding, trademarks, and references to marketingdecision.org must remain visible and intact within the application.
Ensure that you have Microsoft Excel and a PC running Windows before purchasing this application. This application uses advanced dynamic range calculations introduced by Microsoft. Please ensure that you are using a compatible version of Excel, such as Microsoft 365, or any version released after Excel 2019 which supports this feature.
We appreciate your feedback on how to improve this application. Feel free to share your suggestions with us at contact@marketingdecision.org
